March 13, 2023

If you’re an entrepreneur who’s just starting out, chances are you sometimes feel overwhelmed with all of the costs that go into starting a business and promoting your personal brand. It can be really challenging to distinguish a smart investment that’ll lead to more money down the road from an investment that’s just a waste of your already limited funds, but certain investments can make all the difference!

I’ve narrowed it down to just three core investments every entrepreneur can (and should!) make in their personal brand.

1. Personal Brand Photos
Your personal brand photos are what bring your brand to life. They make your entire personal brand more human and relatable. They allow your potential clients to “meet” the absolute best version of yourself. A great personal brand photographer will help you come across as likable, trustworthy, and professional after just a glance. (It’s also a great way to build up content for social media platforms and blog posts!) Personal Brand Photos set the foundation for everything you present to your clients from the moment they find you to when you complete the sale – website, social media, PDFs, brochures, business cards, and the list goes on.

2. Website
In today’s world, your website is essentially your storefront. It’s what sets the tone for your entire personal brand (this is where you can use those branding images!). It’s usually the first exposure potential clients EVER get of who you are and what you can offer them. And with tools like Wix and ShowIt, you can get a gorgeous, professional-looking website for an affordable price, even if you’re not especially tech-savvy.

Check out how these Adore Photo Studio Branding business owner’s used their images on their website!

Lyndsey Hyatt

Patty Manns

Danielle Diltz

3. Logo
Your logo is the soul of your brand. It should be beautiful, memorable, and thoughtful. Again, getting a unique, professional-level logo doesn’t have to break the bank — hiring a freelancer can be a very economical way to go. But definitely look for an expert. After all, your logo will be all over your email newsletters, your social media, your website, your business cards, your merch, and beyond (alongside those flawless branding images!)

These three investments are crucial to help you solidify your personal brand and achieve success in your business. Investing in a great website, a unique logo, and professional personal brand photography will always be worth it. If you’re looking for an expert brand photographer who knows how to tell your business story through images, you’re in the right place! Adore Photo Studios has 20+ years of studio photography with hundreds of clients happily showing off who they are and what they do! Let’s talk about starting your brand off with the right images!

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